Jerri Zhang
jerri zhang | interactive designer

Allstar Site Redesign

Allstar Site Redesign

Allstar is an internationally recognized fencing supply company. They also do rebadging for Adidas and sell their products online to distributors in addition to the individual fencer. Observation from online fencing forums indicated that fencers want to be known as intense athletes. The redesign was built with this in mind and caters to both distributors and individual purchasers.



Allstar allows the users to customize their own weapon.



Selecting a part updates the outline of the weapon below for the user to visualize what they're building.



Users can also purchase their weapons prebuilt or "complete." The hamburger menu, comprised of foils, point downward when opened.